For Kenyan fashion designer Steve Biko, we focused on community building to generate greater attention and engagement around the brand. We captured the full story in the campaign Masculinity—at their events, during a fashion show, and through a founder story with the cinematic allure of a fashion film. This is how we bring a culture and a brand into the spotlight.

ACHIEVEMENTS

✓ 15% increase in conversion
✓ Sold out first drop
​✓ Sterkere merkpositionering